![]() ![]() We have highlighted certain qualities and attributes that you must consider before selecting your video: Goal of the video Make sure you select the right video before learning different ways of embedding it in emails. Hence, adding a video saves a lot of time for your readers, and they would prefer an email with a video embedded in it. It helps you get to the core of the message quickly and decreases the time taken to register this information. Undoubtedly, our lives are getting busier with every passing day, and we want to get information quickly - videos help people in this manner. Additionally, a video can answer the queries of your customers as well. So it’s a great idea to add videos in your emails to explain a new feature or to introduce products. You’ll be surprised that 96% of people watch videos to understand a product or a website because our brain processes visual information better than textual. They help us in processing information better and remember it for longer. Word around the street is that videos have become everyone’s new favorite teacher. And they also significantly draw people’s attention to open up and respond to them. Hence, embedding videos in emails increase click-through and conversion rates. ![]() In fact, adding the word “video” in the subject line can boost engagement by up to 6%. Interactive email elements, like videos, instantly grab attention and increase engagement. ![]() Won’t you stop to play and check what it is about? Pause here for a while and ask yourself if you received an email with a video embedded in it. In reality, it comes with many advantages, and we have mentioned some of these below: Boosts engagement People may think embedding videos in their emails is just about making them presentable and fun, but that’s not it. ![]()
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